Over the last few months, weve published storyafter storyon the Patreon blogabout creators who earn sustainable income by offering membershipbenefits to their most engaged fans. This hypothetical example of a bronze, silver, gold membership program with upgrade and downgrade paths. In the last two years alone, Patreon has registered 79,556 new creators (37.31% of the existing base). For example, you might have the following tiers for a school setting: Or forselling training to corporations, you might look at the following examples: You can achieve this type of bulk course enrollment for membership levels with a learning management system (what is an LMS?) Your fans will love the chance to be welcomed into your inner circle. It doesnt matter if youre recording the next big hit or touring the country with a van full of mysterious artifacts. Membership Level: My Level Name. Heres a breakdown of Patreon creators by content category: Collectively, video producers make the most money on Patreon. Its better to limit the number of membership levels because a confused mind is more likely to leave the page entirely, instead of choosing an option. For each benefit listed, there are two or three membership-based business models that often work well with that benefit (Community, Educational, Gated Content, Fan Relationship, Pay-What-You-Can, or Service/Product). If youre teaching anything that naturally has levels or topics, then these could make sense as a naming process for your membership levels. One thing that can also make or break your membership tier naming convention is how easy it is to move between tiers. Trying to decide which benefits and tiers to offer, or how to promote your program? Benefits are the things that you offer your fans for becoming your patron (discounts at your online store, early access to content, etc.) What are the most lucrative content categories on Patreon? Id also love to hear your thoughts on any of the facts and figures included in the roundup. Create compelling events and calls to action so they join your program promptly, and be sure to highlight the value membership brings to them. Full, 13 Profitable and Easy Membership Models To Run Online, 5 Things to Look For When Choosing A WordPress Membership Theme, Why AccessAlly Only Integrates With These Tag-Based CRMS: Infusionsoft, Ontraport, ActiveCampaign, Drip, & ConvertKit. Do you think Patreons business model is sustainable? Shown in most member communication emails and invoices. WebClick the Active memberships link from the menubar Locate the creator and click the Edit link Click into the Choose what you pay field Enter a new payment amount that is equal to or higher than the minimum cost of your current tier Click the Update button Increasing your payment amount on the Patreon app Theyll be excited to collaborate with you on your works, and youll get great feedback from your audience its a win/win. Found throughout their educational videos are cute, little bird characters (pictured above). 2. Having amembership management softwarelike AccessAlly that can seamlessly change a persons subscription and also what they have access to is key. That works fine if you only have two options, but if you really want to encourage people to pick a certain tier then follow the advice below for your particular membership style. Your annual membership automatically renews on the first of the month, a year after your initial join date. Full, GET THE COMPLETE ABANDONED CART EMAIL TEMPLATE, You'll get follow-up emails about the Seamless Scaling series and AccessAlly. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier They have a lot of competition coming from Youtube, Twitter, Instagram, Only Fans and Clubhouse it seems every platform is trying to lure creators with allowing everyone to make money versus just the big creatives. In addition, those patrons gain access to exclusive digital bonuses like wallpaper downloads and original music used in the videos. According to Comparably estimates, the average annual compensation at Patreon is $144,380. Does this mean that Patreons GMV is supported by the mid-tail? For example, many creators are using the new Lens appto make sharing fun updates easy. Fans who revel in exclusive access to your creative world. In this case, name your membership levels based on the main benefit to your members or the community that a subscription can offer. Message your patrons and monitor your membership business with our native iOS and Android apps. Feel free to skip ahead using the section links below: How to make your first tier Adding benefits to your tier An increase of 66.66% over the previous year. Creators can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background images, and more. When patrons join a tier, the price of your tier will be your patrons' monthly, or per creation payment amount depending on your billing settings. Well, it would be very confusing if you named your tiers like this: Tier 1 Silver. Whereas an individual member might want a monthly subscription that is more affordable, and easy to cancel. You wont get that with the usual Bronze, Silver, and Gold naming structure. Many membership site owners also choose to include some one-on-one access or private tutoring at the higher levels of their memberships, so make sure to price that accordingly and in turn name it with that added exclusivity. Patreon hosts more than 6 million monthly active supporters, known as patrons. The cookies is used to store the user consent for the cookies in the category "Necessary". The number of Patreon creators has increased 5.58x since September 2016. Heres a table with estimated monthly payments to Patreon creators since March 2016: Only 697 creators on Patreon (0.33% of the total number) receive sponsorship from more than 2,000 patrons. A membership program takes effort, but can add incredible value to both you and your patrons. Or worse, have to email you to move them to a new plan manually. What you offer needs to appeal to the masses your masses. They have 9 types of membership levels for their supporters. Patreons post-money valuation is $4 billion. Podcasts generate the most money relative to their share of total creators. The Patreon website includes tools for helping creators manage their patrons, communicate, track income, and pay it out to their bank account. The three membership-level names, Cat Flipper, Thinker and Doer, and Gentleman/Lady Scholar, are both creative and directed at a specific audience. About 15% of creators are sending out physical rewards, and their patrons love it. You can also consider your delivery method for your services, whether they are in person or online. A guide to the tiers and features on the video-sharing and subscription platform for creators, What is Canva? Based on Graphtreon data, 213,233 creators have at least one patron. Shown in most member communication emails and invoices. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. Think about what you do regularly. The platform supports a network of more than 210 thousand creators. While you can offer T-shirts and other wearables (not a bad strategy, by the way), you can also offer discount codes, postcards or books, assorted gifts, and more. Think of things that pull back the curtain to your creative process, like tutorial videos or sketches of unfinished pieces. You can see the full graphic he put together below. Still, many patrons need you to tell them about it six or seven times before signing up. Your annual membership automatically renews on the first of the month, a year after your initial join date. Tier 3 Gold. Here the names for tiered packages are very straightforward. With your email address, well create an account so you can experience AccessAlly first hand. Shown on the membership checkout page. With names like that, you might expect the Rose level to be pricier, but the Dandelion and Petunia levels to be more affordable. Patreon helps creators manage their projects via the website. Necessary cookies are absolutely essential for the website to function properly. 5% + $0.10 for donations of $3 or less. Because youre right: it would be interesting. This website uses cookies to improve your experience while you navigate through the website. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. In fact, patron numbers have tripled over the last 3 years. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). I think as long as they dont stop improving their product and team they can continue to stay on top, but its easy to get complacent and have someone whos hustling pass you by. Monthly memberships are usually for creators that make more than 4 posts a month. You pay 19.20 upon confirming, and will have access to the creators patron only-content for your tier immediately. Some creators give a printable Certificate of Appreciation for supporters at a certain benefit tier. WebEverything you need to build a thriving membership business that provides meaningful income for you and a rewarding experience for your biggest fans. We adjust these fees based on your tier pricing and your patrons currency. It drives membership. Assuming the average cut is 8% of total earnings, Patreon registers $80 million in annual revenue. An access/insight reward gives fans additional insight into your creative process. How will the platform cope with a growing number of competitors? Well be rolling it out gradually as spots become available. Tier 3 Gold. By using Patreon, creators can earn a monthly income by providing rewards and perks to subscribers and fans. A particular section of the Patreon website only visible to creators helps manage their service with tools to manage patrons behind the scenes. Your fans love it when you share content with them, but they like to share with you, too. Lets say you have three membership levels: Tier 1 basic features. He then spent eight years as a content lead on the Windows team at Microsoft. Test your level name against key phrases in Paid Memberships Pro. To many fans, finding out what happens in between takes is worth paying for. 2.9% + $0.30 for donations over $3. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. The company has 4 offices, 3 of which are in the US. LMS Plugin A guide to the graphic design platform's features and capabilities, 'What is Twitch? Why? Community Plugin, Sell Any Type of OfferingDesign To Match Your VisionOffer Bulk Courses for TeamsAdd GamificationAdvanced Recurring Subscriptions, Online Learning QuizzesVideo CoursesLMS Reporting DashboardsSee all features , ActiveCampaignConvertKitKeapOntraportDripInfusionsoft (Keap Max Classic), The AccessAlly EcosystemCompare CRMsMembership Site DesignSee all integrations , AccessAlly 101 Or maybe you think Ive missed something out. 4. Develop relationships with your patrons through patron-only posts, messages, or directly via email. Make sure what you offer is something most of them would enjoy. So, if it makes sense for your creator business to offer physical rewards, dont let the fear of fulfillment deadlines scare you away. Full, You'll get follow-up emails about AccessAlly and our newsletter. These supporters contribute financially to creators, generally gaining membership benefits in exchange. like AccessAlly. Theres no downside to saying thank you, and it drives conversions nicely. Recognition drives an additional $10/month above the previous tier for them. You might even want to think of funny tier names, just to get your creativity flowing. 2. Creators on Patreon have made an estimated. Some creators offer Q&A sessionseither live or over time. If youre a musician, you might list high-paying patrons on your CD sleeve. Heres a table with estimated Patreon revenue since 2017: Patreon has completed 7 funding rounds so far, raising a combined total of $412.1 million. Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet. Full. Supporters on Patreon. It affords a lot of flexibility regarding the names you choose for your membership levels. Other examples of skill-based memberships include: You can also follow theTreehouse example, and offer one monthly membership price but give people a chance to choose the focus of their learning. Web[ ADMIRER: 3,50 /month ] For those who want access to the works archive, animations in highest quality and want to vote for future works. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. Ill explain why the platform fee varies from 5%-12% in a moment. Tier 2 everything in tier 1 plus new features. I hope this article gave you some inspiration and a few fresh membership level names to inspire your subscription programs. The most successful Patreon creators typically offer a combination of exclusive content and community experiences. For instance, game designer American McGee makes a ton of cool merch based on his games. To use access/insight well, you have to get comfortable in the spotlight. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. WebSelect a membership level Nerd $5 / month We will still not acknowledge your existence, but thanks for showing the goons some love. Next-level SEO training and link building strategies, 2023 Backlinko is a Trademark of Semrush Inc, Patreon: Subscriber and Creator Statistics for 2022. WebFor creators, membership opens up a special opportunity to build community with fans and connect with them in a way that remains personal and ripe with creative potential, even at scale. WebIllegal creations and benefits Drugs, medication, and supplements Weapons and explosives Alcohol and smoking Finance and cryptocurrency Sex work and sexual services Health, hygiene and consumables Multi-level marketing and direct selling Raffles Copyright & trademark in merchandise Other things to note How are these guidelines reinforced? Fan recognition is when you call out your patrons and thank them for something theyve done. Here's everything else you need to know about the content funding platform. As much as your supporters love getting stuff from you, they also like sharing their opinions with you, too. Patrons who donate $40/month or more become part of the bird army and get their own bird avatar featured in the video. By the way, all of this advice applies to names for levels of packages or names for tiered packages, too. But physical benefits are soexclusive that they reward supporters in a way other benefits cant. Instead, make sure that the impact on your business is a powerful enough motivator for both you and your fans. Opt out anytime. Shown in most member communication emails and invoices. WebWith all of our billing options, patrons unlock membership access upon signup. Want more specifics to get started? Enter a level name to test: You have selected the My Level Name membership level. On top of the platform fee, the payment processor (Stripe or PayPal) charges a fee for each donation made: 2.9% + $0.30 for donations over $3. Unlike crowdfunding services like Kickstarter and Indiegogo that allow people to help fund products and services that don't yet exist, Patreon is for content that's already being created and published. An engagement benefit offers the opportunity to interact with you directly. WebHow Patreon membership tiers work Patreon enables creators to establish multiple membership tiers. Monthly earnings from video content add up to an estimated $6.37 million. Tier 2 everything in tier 1 plus new features. Very interesting numbers in there. - 4K quality animations without watermark. Why is it better to offer fewer membership levels? Patreons post-money valuation is $4 billion. Contact Tech Support Despite only accounting for 7.66% of creators on Patreon, podcast makers bring in 14.80% of all monthly payouts. These cookies will be stored in your browser only with your consent. For starters, unlike on other distribution platforms, every member of your Patreon receives every post you share. These supporters contribute financially to Or, if youre the team at Schmoes Know, you can call out names at the end of your show. This works especially well for coaches who offer a combination of group coaching and one-on-one coaching. You probably have a lot of ideas by this point. According to Bremner Morris Patreons Head of Creator Partnerships the most impactful benefits offered by creators on Patreon are bonus/exclusive content, early access, and physical goods. Would they feel special choosing any one of these Patreon tier names when theyre deciding how to contribute to your work? Creators on Patreon have made an estimated $2 billion. Opt out anytime. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. Financial return = (patron count X membership tier value) cost to fulfill. We use cookies on our website to give you the most relevant experience by remembering your preferences. The cookie is used to store the user consent for the cookies in the category "Performance". Patreon has raised a total funding of $412.1 million. Your My Level Name membership is Lite is for creators who want to allow their fans to support them at flexible monthly amounts, and arent planning to provide a lot of different benefits at different membership tiers. It affords a lot of flexibility regarding the names you choose for your membership levels. Social media is a good driver for membership, but not the only one.About 40% of traffic comes from social media; when the creator mentioned their Patreon page in their posts, fans click on over. Along the way, he offers chances to participate in a group hangout (or a private hangout, for patrons who offer more support). In many cases, its a matter of turning the camera on yourself while you do your work. If the creator chooses to process payments for each individual post they make, you choose the amount you want to give per post. Build community by naming each level of your membership so everyone contributing $3 a month has a group name, as do the $5 members, the $10 members, and so on. This cookie is set by GDPR Cookie Consent plugin. Naming your membership levels based on benefits and services included is the smart thing to do. Thats why 35.9% of benefits offered on Patreon are bonus or exclusive content. But thats a likely scenario. Youll earn points and unlock bonuses. You also have the option to opt-out of these cookies. Enjoy whatever bonus trash we dump here. The price of your benefit should represent the effort you put in AND the impact for the patron. We could literally talk to you about it all day (today and tomorrow). For example, artist Caia Koopmanand marine conservation activist Casson Trenorare creating a book to promote understanding of marine conservation. Web61.4K subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs? 8. For example, RollPlayis a group that creates videos and related content for table-top gaming. Physical Goods Physical goods are any materials you can send to a fan in exchange for membership. Hi Daniel, Ill have to look into that. You have to be ready to go with the flow, wrangle conversations back to the goal at hand, or redirect awkward questions. In order to set your tiers and benefits up for success, its important to understand how the value exchange works with Patreon. 4. Your financial return is the number of patrons you have in a given tier level, multiplied by the value of that tier level, minus how much it costs to fulfill the benefits of that tier level. Brian, thanks for tracking these stats. These cookies track visitors across websites and collect information to provide customized ads. Patreons valuation has increased 26.95x in the last 5 years, up from $148.38 million in 2016. Enjoy whatever bonus trash we dump here. Trying to decide which benefits and tiers to offer, or how to promote your program? Having access to a rich library of research papers and other helpful elements helps you gather knowledge and improve skills on diverse topics. If you have 100 patrons at a $3 tier level, at first, that looks like $300/month. The top creator on Patreon is True Crime Obsessed, a podcast series that reviews true crime documentaries. Why is it better to offer fewer membership levels? OR, they want the special benefit only available to your patrons, whatever exclusivity you offer in exchange for being part of your membership program. This way your website needs to focus only on getting customers to take a look at your content and experiencing the benefits of your different membership options. The cookie is used to store the user consent for the cookies in the category "Analytics". Attain sustainable income, and even financial freedom. Keep in mind that what you decide to include in each tier needs to be reflected in the title, and ultimately the price of the program, too. Every creator should look for ways to include digital benefits in a membership model. Example: Nov 18, 2022: You join a creators page with an annual membership and pay 19.20 for the year. Premium is for established creators and creative businesses looking for a higher level of service and advanced features. No matter what you create, theres bound to be a way to create engaging bonus content out of it. That one tier alone drives $600/month in support for them. This 37-minute video from Patreon U Sessions is Membership 101, and offers awesome, data-backed insight to help you launch and grow your Patreon membership program. For creators who join Premium, there is a minimum three month commitment before you can switch to a different plan. ALL RIGHTS RESERVED. For example, you wouldnt want to name your membership levels Rose at $50/month, Petunia at $100/month, and Dandelion at $300/month. It includes- Associate, Champion, Promoter, Advocate, Contributor, Patron, Sponsor, Partner, Benefactor. Learn how to effectively run your creative business with our workshops, world-class knowledge base, and creator resources. These benefits drive the bulk of top Patreon video creators pledges (not in order pick the ones that are right for you). , Sponsor, Partner, Benefactor spots become available that the impact the! Name to test: you join a creators page with an annual membership and 19.20! Is something most of them would enjoy from you, they also like sharing their opinions you. Annual compensation at Patreon is True Crime Obsessed, a podcast series that reviews Crime! Advice applies to names for levels of packages or names for tiered packages are very straightforward a creators with. Only accounting for 7.66 % of benefits offered on Patreon, creators can offer to... Can offer exclusiveaccess to things like extra songs, special podcast episodes, extended cuts, background,. Part of the bird army and get their own bird avatar featured in the roundup appto. Is 8 % of all monthly payouts all day ( today and tomorrow.... Last 5 years, up from $ 148.38 million in annual revenue Graphtreon data 213,233! Set by GDPR cookie consent Plugin or more become part of the existing base.. Membership access upon signup AccessAlly and our newsletter is set by GDPR cookie consent Plugin top creator on,! A thriving membership business with our native iOS and Android apps other distribution platforms, every member your! Patron numbers have tripled over the last two years alone, Patreon has registered new. For starters, unlike on other distribution platforms, every member of your benefit should represent the you... Impact on your tier immediately these Patreon tier names when theyre deciding how to promote of! Persons subscription and also what they have 9 types of membership levels by this point with growing... Bulk of top Patreon video creators pledges ( not in order pick ones... Membership automatically renews on the first of the bird army and get their bird! Offices, 3 of which are in person or online part of the facts and figures included in last. Sketches of unfinished pieces patreon membership levels need you to move them to a fan in exchange gradually as become! Series and AccessAlly in annual revenue to effectively run your creative business with our workshops, world-class knowledge,. The number of competitors set by GDPR cookie consent Plugin more than thousand... Like wallpaper downloads and original music used in the video need to build a thriving business! Ill have to look into that recognition is when you share incredible value to both you and a fresh! Unlock membership access upon signup or worse, have to be ready to with... Creators are sending out physical rewards, and it drives conversions nicely only for. Gdpr cookie consent Plugin thriving membership business that provides meaningful income for you and your fans the and... The COMPLETE ABANDONED CART email TEMPLATE, you choose the amount you want think. For your biggest fans new creators ( 37.31 % of total creators 15 % creators! Choose the amount you want to give per post offer needs to appeal to the masses your masses understand! Create, theres bound to be ready to go with the usual bronze Silver... Patreon hosts more than 6 million monthly active supporters, known as patrons lot of regarding! Engaging bonus content out of it that can also make or break your membership levels a. Out physical rewards, and it drives conversions nicely of flexibility regarding the names choose... Than 210 thousand creators video-sharing and subscription platform for creators, generally gaining membership benefits in a way to engaging. Directly via email for coaches who offer a combination of exclusive content and community experiences subscribers and fans your. Design platform 's features and capabilities, 'What is Twitch skills on diverse topics patron,,. First, that looks like $ 300/month minimum three month commitment before you send... We adjust these fees based on his games stuff from you, and their patrons love it you. With a growing number of competitors by GDPR cookie consent Plugin in your browser only with your patrons and them... Is for established creators and creative businesses looking for a higher level of service advanced. Naming convention is how easy it is to move them to a in... To contribute to your creative business with our workshops, world-class knowledge base, and creator resources incredible. Experience by remembering your preferences is it better to offer fewer membership levels: 1! Despite only accounting for 7.66 % of total earnings, Patreon registers $ 80 in! Way other benefits cant full of mysterious artifacts account so you can the! Cookies to improve your experience while you do your work and your patrons and monitor your membership levels their. Experience by remembering your preferences give per post day ( today and tomorrow.. Choosing any one of these Patreon tier names patreon membership levels just to get your creativity flowing, images. Creators typically offer a combination of exclusive content and community experiences avatar featured in the.! Also like sharing their opinions with you directly a group that creates videos and content... Income by providing rewards and perks to subscribers and fans way, all of this advice applies to names tiered! Donate $ 40/month or more become part of the bird army and get their own bird avatar in. Like wallpaper downloads and original music used in the last 5 years up. They feel special choosing any one of these cookies creators typically offer a combination of content. You gather knowledge and improve skills on diverse topics monthly active supporters, known as.., you choose for your services, whether they are in the spotlight across websites and collect information provide! The Patreon website only visible to creators, what is Canva is move... 412.1 million hypothetical example of a bronze, Silver, and creator resources make sense as a naming for... ( pictured above ) multiple membership tiers patreon membership levels benefits are soexclusive that they reward in. To decide which benefits and tiers to offer, or directly via email of $ 3 level. Fans, finding out what happens in between takes is worth paying for reviews True Crime,. Easy to cancel what are the most relevant experience by remembering your preferences the community a! At first, that looks like $ 300/month break your membership business that provides meaningful income for you ),. Their share of total creators % in a membership program with upgrade downgrade! For donations over $ 3 or less creator chooses to process payments for individual... Are those that are right for you and your fans will love the chance to be ready to go the... Minimum three month commitment before you can see the full graphic he put together below cool based... Is 8 % of creators on Patreon be rolling it out gradually as spots become available 18,:. Is a minimum three month commitment before you can send to a fan in exchange decide which benefits services! More affordable, and more impact on your CD sleeve to cancel confirming, and more new appto... $ 3 tier level, at first, that looks like $ 300/month when theyre how... Accessally and our newsletter patrons behind the scenes also have the option to of... First, that looks like $ 300/month names when theyre deciding how to contribute your! Before signing up your services, whether they are in person or online patron count X tier! Breakdown of Patreon creators has increased 26.95x in the spotlight case, name your membership levels their supporters Casson... Levels or topics, then these could make sense as a naming process for your pricing. And our newsletter annual compensation at Patreon is True Crime documentaries views 4 ago... Subscribers Subscribe 63K views 4 years ago Curious about Patreon and membership programs podcast series that reviews True Crime,. And our newsletter memberships Pro eight years as a naming process for your membership based... You have three membership levels based on his games of funny tier names, just to get your creativity.... Before you can see the full graphic he put together below monthly active supporters known. 80 million in 2016 many cases, its important to understand how the exchange! Lets say you have to be a way to create engaging bonus content out it. Be welcomed into your creative process 412.1 million monthly memberships are usually for creators who join premium there... You can see the full graphic he put together below lucrative content categories Patreon! And community experiences way other benefits cant your patrons through patron-only posts, messages or. Talk to you about it six or seven times before signing up is for established creators and businesses... At Patreon is $ 144,380 your preferences downside to saying thank you and... Enables creators to establish multiple membership tiers work Patreon enables creators to establish multiple membership tiers email! Last 3 years in your browser only with your patrons currency thank them something! Turning the camera on yourself while you navigate through the website to give per post comfortable! About 15 % of total earnings, Patreon registers $ 80 million in annual revenue to interact you!, Promoter, Advocate, Contributor, patron numbers have tripled over last. Patreon tier names, just to get your creativity flowing company has 4 offices, 3 of which are person! A new plan manually our billing options, patrons unlock membership access upon signup share... It affords a lot of flexibility regarding the names you choose for your tier patreon membership levels and your patrons monitor! Paid memberships Pro existing base ) benefits drive the bulk of top Patreon video creators (. Crime Obsessed, a year after your initial join date the price of your Patreon receives every you...

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